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Solid Rock


Web Design & Development


Prepared For: Kirkland Smith, Solid Rock Cafe

Prepared By: Anthony Randolph, ARAND Video Services



Thank you for the opportunity to present this website proposal. We know there are many companies out there that build websites but we focus on building relationships to help our customers create their vision.

We start by taking time to understand the main goal you want to accomplish so it can it speak volumes on your website and promote your business.

We then skip the cookie cutter approach in building your website because we already know that Solid Rock Café is going to be a unique place to dine.  In knowing this, your website deserves to display originality that directly mirrors your services. The last thing you should desire is to have a “basic” website design created from pre-built templates.

Our talents and emphasis are to transfer your unique style onto your website. Which is why we elected to use a distinctive way to present our proposal because we offer fresh, innovative and creative designs.


This allows you to envision your website, see your available options, and get excited about how your site will look in the beginning state before you unveil it to the world. Our goal is to “Wow You” so your website will capture your customers’ curiosity to come wine and dine at your restaurant.    


Want to learn more "About"

ARAND Video Services

About Our Company

ARAND Video Services create compelling designs for wide variety of businesses and we are a full service graphic designer, web development and content creation company.  


Over the years, we have grown from a small team, to a collaborative design, multimedia and marketing studio. We are strong advocates for developing a clean and functional user experience, on top of beautiful designs that bring out the best in our clients.

Our goal at ARAND Video Services is to exceed our customer expectations that is different from average designs.


Our clients’ satisfaction is what keeps us moving and we are committed to helping you brand your company services so you can stand out from your competitors.

Project Objectives


We are pleased to submit a proposal for website design and development.

Increasingly, users are visiting websites on mobile devices with a wide range of screen sizes. We design all of our websites with mobile-responsiveness in mind.


Your website will be created to adapt and scale to any device, just like this proposal! 

Your Scope of work includes the following:

1. Take online reservations

2. Take orders online

3. Accept payments online

4. Free 3 minute video (see video productions)

5. Coordinate order delivery (experience with grubhub, doordash, EZ-cater, Postmates).

Scope of Work

  • Custom designed mobile-responsive website to match your branding and represent the positive experience of working with your business.

  • Inviting call-to-action buttons that direct visitors to book an appointment, cryotherapy or contact you.


Search Engine Optimization:

  • Fully optimized pages for search engine visibility.

  • Google MyBusiness tuning.

  • PageSpeed Optimization.

  • Keyword research and implementation.

Blog Creation:

  • A well-managed blog will work wonders for your SEO as well as provide a valuable resource for site visitors.

  • We customize the CMS dashboard to make editing blog posts and pages easy for you.

  • Training for website administrators: 

  • We will make sure you know how to implement changes on your website with full video tutorials and technical support, created exclusively for your site.


How it works (The Details)

How it Works

Stand out from the crowd of competitors with a modern and professional design that looks great on all devices.

Website Hosting services

Includes a free domain (, email services, and hosting, all for one low price.

Want the details?

Search Engine Optimization (SEO)

We optimize your site for search engine inclusion using your top keywords. Get listed on Google, Yahoo, Bing and more! 



In order to develop a web site that fulfills all the goals of the web site development project, the proposed web development will take place in several distinct phases or less than 21 days:

User Experience (UX) Design

Discovery, asset collection, and website prototyping.


Sketches and/or page mock-ups are created that reflect the general appearance and the look and feel of the website for visitors.

Planning & Strategy

3 Days

User Testing

Collect feedback on interactive, working design.

Website Development

HTML Coding, Blog , CMS setup, Responsive Optimization (Ensures your website looks great on all screen sizes and devices)


On-page optimization for search engines, including keyword placement, title tags, schema microdata, local SEO, and permalink optimizations.


10 Days


Google Analytics installation that allows tracking of user behavior on the website.

Go Live!

Once revisions and modifications are complete, the website will be updated and go live, and the design project will be complete.


7 Days


Your Investment

Please find our project fees detailed below. 

The payments will be delivered in 3 milestones as the project progresses. We anticipate about 3 week turnaround time from concept development to site launch.

Custom Website Design & Development: $600

1. $150

Initial deposit to be paid before

work begins.

2. $350

Paid after designs are approved. Custom development begins.

3. $100

Once the website is live, the final payment will be delivered.

Ongoing updates and maintenance, reports, digital marketing with predictive content generation leads, distribution of email campaigns, and additions/changes to any content on the website.


Monthly Investment



We are happy to present this proposal for your review. If you have any questions or need additional information amended to the proposal, please let us know. 

Once approved, we will contact you to schedule a project launch meeting to make introductions and gather all necessary brand assets before beginning the work.

We appreciation your business in advance! 

Video Productions
They say "A picture is worth a thousand words" and that a complex idea can be conveyed with still images. With our video production services we take that notion to new heights! Let us design a website that portrays "Your Vision" through unique visual imagery. Contact us today!

The Details

They say the devil are in the details, but we say the devil is nowhere near this proposal. However, if you are a nuts and bolts person and want see the details you can continue reading below.

Website Design
Video Productions

Our Website Design Packages come fully functional with the following features:

Domain Names, HTML Coding, SEO, Site Content, Social Media   Video Promos, Web Graphics, Web Hosting and Web Structure
For specific details on our website design features click here, or contact us to discuss what affordable website design packages we offer.

We also design Promotional Video Commercials to help you showcase your product or services. Find out more

Providing video editing services is a signature platform for ARAND Video Services. 

Creating professional videos for our clients for over a decade now we can help tell your story through cinematic imagery.

We provide this service in all our website design packages free of charge.

Our website design services are comprehensive so you don't have to worry about all the details. Our all inclusive services take the guess work out of the design process so you can focus on
what is most important to you. 

Below you will find a listing of the features that our design services include. 

Domain Names

Selecting a domain name is perhaps the most important step in the entire process of website building. Domain names are unique identifiers on the Net. You need to get a domain name if you're serious about making your business successful. Having your own domain instead of an extension of someone else's, gives your site better credibility, recognition, and visibility with the search engines and directories.

Here are some tips for choosing domain names...

•Keep the length between 5-20 characters if possible.

•Try to base it on a common phrase, that's easy to spell and easy to remember.

The Top Level Domain (TLD)”.com” is by far the most marketable, and thus the most valuable domain. You should choose one that includes one of your most profitable keywords for higher relevancy. The search engines will rank your site higher for your keyword if it's included in your domain name. Don’t worry we help with determining your most profitable keywords.


Besides, when readers hit your site, they should be immediately able to understand what your site is all about. And the best way to do that is including your concept keyword in your domain name. It's a better description of your website.

Website Hosting

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Once you choose your domain name we provide access to host your website through the internet provider we use to support ARAND Video Services.

Our Website building packages include hosting of your website on an annual contract. Once you settle upon the domain name the annual timeframe for web hosting starts.

Site Content

Planning your Site Content is the initial phase of building a successful high-potential website. Once you have discovered the optimal niche for your website, we help you find correct keywords and choose the most profitable website concept for you, then make your concept ever more profitable by analyzing and using the competition.


We build website structure that is optimal from the point of view of both human visitors and search engine spiders.


We build a table of keywords that can bring targeted traffic to your website and are often searched for, but still not so competitive as to make a top ranking next to impossible. If you have several concepts to choose from, we analyze related keywords and make a decision which concept is the most profitable.

Website Design Structure

The methods of website navigation and the use of counters that track the number of visitors to your site or the use of forms to collect data are just of a few items we discuss when building your website.

However, the meat of a good website design is your website structure. Think of your structure like the blueprint for a building. The website structure does not have to be fancy. It does not need to be complicated.


A well-organized website is one that makes it easy and intuitive for visitors to find what they want. The easier it is to use, the longer users will stay at the site, and the more they'll see of it. Good website structure also makes it easy for you to grow your site logically.


One thing that you should keep in mind is that every page of your website should be no more than two levels deep from the home page (i.e. it should not take more than two clicks to go from the home page to every page of your site). Otherwise, the search engine spiders may not index all the pages.


We make your website easy and navigable for both your visitors and the search engine spiders, and structure your site to take advantage of your most profitable keywords.

Video/Photo Development

ARAND Video Services central business has been in the creation of video & photo slideshows. We take clients content and develop a video promotion info commercial you can play on your website or format to appear on any of your social networking sites.

We help you take your ideas to a whole new level by taking your vision on a cinematic journey with the use of several video editing tools and a vast network of photo and video libraries. It is one of our key differentials to be expert in telling a compelling story through visual media.  


We use a story board method to chronicle your voyage and help develop the mental picture you are trying to covey to your audience and help bring your story to life.  For examples please see our video promo pages.

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Search Engine Optimization (SEO)

What is Search Engine Optimization or (SEO)? SEO is a how to build a website with all the pages acting like highly ranked doorways. In general SEO are rules of writing the body copy and meta tags of your pages to achieve high ranking in all the search engines. It is a how to instruct Web crawlers what to do when they visit your site. That’s SEO in general but to some it is still a mystery but here is what we help with:

Before we start writing your site content, it is essential for SEO, that we first develop the table of highly profitable keywords applicable for your website, and the corresponding site structure.

Developing the site structure along with your site content accomplishes two critical goals:


  1. Deliver valuable information to your readers - your visitors must get what they are looking for. Help them solve their problems and quests. Satisfy the whole reason why they are doing the search.

  2. Convince each search engine that you are the most relevant (at least in the Top 30, preferably in the Top 10) for the keywords that you target. Keywords are one of the most important things in SEO.


Here are the goals of SEO in more detail:  

  1. Your potential visitors must find you on the first or second page of the search results for your keyword. Otherwise you simply don't exist for that word.

  2. Your potential visitors must read the Title and Description that are listed in the search results, and must find it attractive and sufficiently compelling to click to your site.

  3. Your visitors find valuable site content that helps them solve their problems, and so learn to trust you, and follow your recommendations, whatever that's a click on the link to an affiliate program, buying your product, subscribing to your newsletter, etc.

Web Graphics

Web graphics are not just colored splotches grouped together in an image. Web graphics project your business image and requires style, grace and a sense of you portrayed in visual form.

We help you through this evolutionary maze to grab the interest of your visitors. You only get one chance to make that first impression so we work with you to make it count.  If a picture is worth a thousand words, shouldn’t yours be perfectly suited to you and your business?

We listen to your ideas and brainstorm to help you choose the right colors, we see what you used for a logo and the font used for your business name or slogans.

The right web graphics can help tell your story and we have tons of web graphics to choose from and have a mass database of web based advertising tools. We work with you to choose the correct web graphics to capture the attention of your visitors.

Social Networking Site Integration

Social media integration is the syncing of all social media profiles on various social media platforms and aligning their functionality with that of a company’s main website.

Using the social media platforms that are right for a business can have a positive effect on traffic for their website. Installing sharing tools will allow a visitor to share what they’re reading with others via social networking. Not only is social media promotion the fastest way to spread a brand’s message but it also gives the customers a voice.

Social media allows customers to give instant feedback on products and services. They become a part of the social branding of a company. This is where some companies fail. If a brand isn’t responding to its engaged consumers, they lose valuable advocacy and break spread of the brand’s message. The branding can quickly go from “The company that cares” to “The Company that doesn’t listen”.

It’s what we call the creation of a social value chain that enriches the brand and business growth. Social media integration ensures that genuine interest is sparked by real people around a brand. Building a community of repeat customers will help a brand gain in social finance and create a credible social name among consumers in general.

We can integrate social media platforms such as Facebook, YouTube and Twitter to your website. This allows customers to share content and help to spread the word about promotions across all social media platforms. Social media integration is the stuff that successful social media marketing campaigns are made of and we can help facilitate them into your website.

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ARAND Video Services
The Details
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