Why and How to Budget for Your Website and Digital Communications

With the limited budgets that many nonprofits struggle with, prioritizing initiatives like marketing and website development can seem nonessential. However, there are many benefits to implementing a growth-driven approach to modernizing your marketing and website strategies.

Allocating a yearly budget allows your nonprofit to create enough momentum to measure the success of your different forms of promotion over time. Your organization can develop processes and grow your outreach by allowing these powerful tools to be optimized and utilized.

 
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Why Should Nonprofits Prioritize Marketing?

Marketing is the driving force behind your organization's impact. It's the tool that allows you to grow your organization, expand your reach, and surpass your goals. Marketing can support your organization in these aims:

  • Establish credibility

  • Increase support of your mission

  • Find and convert the audience your organization serves

  • Generate funding and donations

  • Attract constituents you need, like volunteers and supporters

  • Organize action around issues you seek to change

  • Drive social and behavioral change

In order to help your organization stand apart, an optimized website can serve as a revenue generator by increasing lead flow throughout your entire funnel. Starting with the top-of-funnel leads, those who are unfamiliar with your organization, a good website clearly showcases your organization's mission and impact on the communities you serve. This helps convert those visitors into supporters, volunteers, and donors.

Optimizing your website for the first information for the right audience can increase the likelihood of receiving and qualifying for grants. With increased visibility online, corporate partners and sponsors will be more likely to support your organization.

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Website Design

Why Should Nonprofits Prioritize Web Development and Maintenance?

If marketing is the force driving traffic and awareness, your organization's website should be the hub to which they are led. A well-designed, responsive website should be the centerpiece of your organization. Your organization's website should

  • Clearly state your mission and values

  • Exhibit upcoming events and collect registrations

  • Position your organization as a thought leader and changemaker in your space

  • Create a space to showcase your organization's impact

  • Encourage social media sharing and interaction

  • Tell a compelling story that leverages emotional reactions

  • Highlight multiple ways to get involved

As a general rule of thumb, you'll want to update your website design and structure every two years to keep up with changing trends and search optimization. However, if your website doesn't accomplish one or more of the goals listed above, it might be time to consider an update sooner. From quick fixes to new website builds to apps and custom development,

ARAND VIDEO SERVICES Web Services is here to help.

Website Design

Why Should Nonprofits Prioritize Web Development and Maintenance?

The importance of prioritizing these tools is clear, but you still might be left wondering how your organization can fit these into your existing budget. Here are four methods that organizations have historically used to determine how much of their budget should be allocated toward marketing and web development.

 

 

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Whichever method you choose, having some budget and strategy behind prioritizing marketing and web development can have a huge impact on the success of your organization. If you're not sure where to start, We are here to help. Our marketing and web experts can help you determine how much of your budget to allocate and how to use those resources to create the highest return on your organization's investment.

 
 
 

The Percentage Method

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The Dollar Method

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The Incremental Method

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Adaptive Goal-Based Budgeting

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