Selecting a domain name is perhaps the most important step in the entire process of website building. Domain names are unique identifiers on the Net. You need to get a domain name if you're serious about making your business successful. Having your own domain instead of an extension of someone else's, gives your site better credibility, recognition, and visibility with the search engines and directories.

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Here are some tips for choosing domain names...

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•Keep the length between 5-20 characters if possible.

•Try to base it on a common phrase, that's easy to spell and easy to remember.

The Top Level Domain (TLD)”.com” is by far the most marketable, and thus the most valuable domain. You should choose one that includes one of your most profitable keywords for higher relevancy. The search engines will rank your site higher for your keyword if it's included in your domain name. Don’t worry we help with determining your most profitable keywords.

Besides, when readers hit your site, they should be immediately able to understand what your site is all about. And the best way to do that is including your concept keyword in your domain name. It's a better description of your website.

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Once you choose your domain name we provide access to host your website through the internet provider we use to support ARAND Video Services.

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Our Website building packages include hosting of your website on an annual contract. Once you settle upon the domain name the annual timeframe for web hosting starts.

Planning your Site Content is the initial phase of building a successful high-potential website. Once you have discovered the optimal niche for your website, we help you find correct keywords and choose the most profitable website concept for you, then make your concept ever more profitable by analyzing and using the competition.

We build website structure that is optimal from the point of view of both human visitors and search engine spiders.

We build a table of keywords that can bring targeted traffic to your website and are often searched for, but still not so competitive as to make a top ranking next to impossible. If you have several concepts to choose from, we analyze related keywords and make a decision which concept is the most profitable.

What is Search Engine Optimization or (SEO)? SEO is a how to build a website with all the pages acting like highly ranked doorways. In general SEO are rules of writing the body copy and meta tags of your pages to achieve high ranking in all the search engines. It is a how to instruct Web crawlers what to do when they visit your site. That’s SEO in general but to some it is still a mystery but here is what we help with:

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Before we start writing your site content, it is essential for SEO, that we first develop the table of highly profitable keywords applicable for your website, and the corresponding site structure.

Developing the site structure along with your site content accomplishes two critical goals:

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1. Deliver valuable information to your readers - your visitors must get what they are looking for. Help them solve their problems and quests. Satisfy the whole reason why they are doing the search.

2. Convince each search engine that you are the most relevant (at least in the Top 30, preferably in the Top 10) for the keywords that you target. Keywords are one of the most important things in SEO.

Here are the goals of SEO in more detail:  

1. Your potential visitors must find you on the first or second page of the search results for your keyword. Otherwise you simply don't exist for that word.

2. Your potential visitors must read the Title and Description that are listed in the search results, and must find it attractive and sufficiently compelling to click to your site.

3. Your visitors find valuable site content that helps them solve their problems, and so learn to trust you, and follow your recommendations, whatever that's a click on the link to an affiliate program, buying your product, subscribing to your newsletter, etc.

Web graphics are not just colored splotches grouped together in an image. Web graphics project your business image and requires style, grace and a sense of you portrayed in visual form.

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We help you through this evolutionary maze to grab the interest of your visitors. You only get one chance to make that first impression so we work with you to make it count.  If a picture is worth a thousand words, shouldn’t yours be perfectly suited to you and your business?

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We listen to your ideas and brainstorm to help you choose the right colors, we see what you used for a logo and the font used for your business name or slogans.

The right web graphics can help tell your story and we have tons of web graphics to choose from and have a mass database of web based advertising tools. We work with you to choose the correct web graphics to capture the attention of your visitors.

The methods of website navigation and the use of counters that track the number of visitors to your site or the use of forms to collect data are just of a few items we discuss when building your website.

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However, the meat of a good website design is your website structure. Think of your structure like the blueprint for a building. The website structure does not have to be fancy. It does not need to be complicated.

A well-organized website is one that makes it easy and intuitive for visitors to find what they want. The easier it is to use, the longer users will stay at the site, and the more they'll see of it. Good website structure also makes it easy for you to grow your site logically.

One thing that you should keep in mind is that every page of your website should be no more than two levels deep from the home page (i.e. it should not take more than two clicks to go from the home page to every page of your site). Otherwise, the search engine spiders may not index all the pages.

We make your website easy and navigable for both your visitors and the search engine spiders, and structure your site to take advantage of your most profitable keywords.

ARAND Video Services central business has been in the creation of video & photo slideshows. We take clients content and develop a video promotion info commercial you can play on your website or format to appear on any of your social networking sites.

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We help you take your ideas to a whole new level by taking your vision on a cinematic journey with the use of several video editing tools and a vast network of photo and video libraries. It is one of our key differentials to be expert in telling a compelling story through visual media.  

We use a story board method to chronicle your voyage and help develop the mental picture you are trying to covey to your audience and help bring your story to life.  For examples please see our video promo pages.

Social media integration is the syncing of all social media profiles on various social media platforms and aligning their functionality with that of a company’s main website.

Using the social media platforms that are right for a business can have a positive effect on traffic for their website. Installing sharing tools will allow a visitor to share what they’re reading with others via social networking. Not only is social media promotion the fastest way to spread a brand’s message but it also gives the customers a voice.

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Social media allows customers to give instant feedback on products and services. They become a part of the social branding of a company. This is where some companies fail. If a brand isn’t responding to its engaged consumers, they lose valuable advocacy and break spread of the brand’s message. The branding can quickly go from “The company that cares” to “The Company that doesn’t listen”.

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It’s what we call the creation of a social value chain that enriches the brand and business growth. Social media integration ensures that genuine interest is sparked by real people around a brand. Building a community of repeat customers will help a brand gain in social finance and create a credible social name among consumers in general.

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We can integrate social media platforms such as Facebook, YouTube and Twitter to your website. This allows customers to share content and help to spread the word about promotions across all social media platforms. Social media integration is the stuff that successful social media marketing campaigns are made of and we can help facilitate them into your website.